Gofluo is a small, Belgian based, start-up founded by Julie Vets. As a young mother with a background in fashion, Julie couldn’t bear watching all those ugly safety vests when dropping off her kids to school. However, she did want her kids to be safe and visible in traffic. Although Julie has an eye for cool, new brands, she couldn’t find any fun, good-looking hi-vis accessories. Convinced that high-vis wear can also look hip and fashionable she started drawing the first designs for Gofluo in 2016.